Custom post types add a level of flexibility to WordPress that makes this open-source Web development platform more useful on many levels. Whenever I have been faced with a Web-based task, especially one that involves organizing information, the first thing I do is examine WordPress to determine if it can handle the job. It usually can.

As an Internet marketer and analyst, I need to be able to organize online marketing campaigns in a way that is trackable in Google Analytics. This is the perfect task for WordPress custom post types. In this article, we’ll explain how to create a WordPress plugin that enables you to organize Internet marketing campaigns using trackable URLs, shortened versions of those URLs, and trackable QR codes that you can also use for offline marketing activities.
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